How to Develop an Effective Social Media Strategy


Social media is an important element of any marketing plan. While it may sound simple to launch a Facebook channel or start tweeting, getting the results you desire takes a lot more work than you might think. 

A social media strategy will help you define priorities, zero in on your audience, and guide your content to effectively reach that audience. 

In this webinar, social media strategist Myown Holmes of Socially Polished joins IAW to teach you her 5-step approach to creating a successful social media strategy. 

Key takeaways:

  • Learn how to determine the audience for your social platform 
  • Identify the content that will attract and convert
  • Learn how to track your social brand and determine your brand’s ROI

Presented by

Myown HolmesMyown Holmes
Founder of Socially Polished | IAW Key Influencer

The Leadership Lab by IAW equips women with the skills, resources and connections they need to accelerate their careers, businesses and personal lives.  These virtual sessions are hosted by a team of key influencers via the Zoom platform. All live-attendees are able to contribute to the conversation, ask questions and engage with the speaker and other attendees via live chat. 

These sessions are recorded and a replay is available. 

If you are interested in learning more or participating in the Leadership Lab, contact Megan Bozzuto at mbozzuto@iawomen.com.

This webinar has ended. Please submit your information below and we will send you replay information.

The Leadership Lab is an exclusive member benefit. If you are not a member of IAW, click here to learn more. If you submit the form below and do not have a membership on file, you will receive follow up information about the organization. Use the form below to register.